Building Text-to-Speech SaaS Solutions on AWS for AdTech Company

IT Staff Augmentation Services | Customer Case Study | AdTech

Executive Summary

Our Customer

TIM Media are adtech veterans, powered by innovative tech solutions and granular data analytics, that amplify publisher’s content with audio.

The company created Trinity Audio Player that with the help of Amazon Polly instantly converts content from text to audio with the most natural sounding voices, continuously learns listeners’ behavior, and seamlessly integrates ads into their experience.

TIM Media provides publishers and content creators with a completely new way to boost digital assets, grow and monetize audiences, win visitors’ attention, and engage more users.

The Obstacles They Faced

TIM Media had identified in their organization that having all the development teams in house could pose a risk in terms of recruitment and rotation of employees. That is why the company decided to test an offshore team for one of their products.

How We Helped

In order to find the right vendor TIM Media negotiated with over 15 companies concerning their requirements and expectations.

After TIM Media chose Romexsoft and decided to use our IT Staff Augmentation Services, we extended their team with the tech experts that seamlessly integrated into their development processes and helped TIM Media to decrease their Total Cost of Ownership and increase development flexibility.

Due to the access to the exceptional pool of trained talents, we manage to recruit developers with the exact skill sets, knowledge and experience defined by TIM Media in line with their business objectives. Legal and financial support as well as HR activities such as on-boarding, English courses, retention and competence development of engineers are also handled by Romexsoft.

Within 2 years of mutual collaboration the team grew from 4 engineers to 10 engineers of Lead, Senior, Middle and Junior levels and is expected to extend further.

The Challenge

Outstaffing strategy was very appealing for TIM Media, however, seamless integration of outstaffed employees into the company’s infrastructure, its internal business and development processes posed a challenge.

The Solution

Amazon Web Services

By using the Amazon Polly, TIM Media is confident that their player is reliable, secure, highly scalable, globally available, and compliant with the latest innovations offered by AWS. Additionally, our AWS certified Solutions Architects are always available to empower the client’s teams with expertise in software engineering, operations, and workload management.

Solution Delivered by Romexsoft

Romexsoft outstaffed TIM Media’s team with the tech engineers with the exact expertise defined by the client who were specialized in JavaScript, PHP, Vue.js, Node.js, Redis, MySQL, Kafka and Presto. The outstaffed team flawlessly integrated into the company’s development and business processes and is helping TIM Media to build cost-efficient and reliable software solutions.

With the help of the Staff Augmentation Model we enabled TIM Media to keep maximum control over the software development process, ensured flexibility in changing the scope of the project, and allowed to swiftly react to the new market trends.

Our team works in an agile flow, helps the client to avoid any operational disruptions and ensures that the Trinity Player functions as intended. Romexsoft match-made TIM Media with the IT talents that speeded up the company’s development and growth and helped the client to become a leverage in the audio revolution that turns readers into listeners. The outstaffed development team plays a great role in the company’s success.

Technologies Used

Amazon Web Services
Apache Kafka
Presto DB

What We Achieved Together

Together with the development team outstaffed by Romexsoft TIM Media was able to release the current versions of the Trinity Player that are simple & intuitive, flexible & versatile, customized per user’s needs, give a possibility to choose from a variety of languages, voices and playback speeds, engage users on the go, and fully go in line with the modern pace of life.

Among the main achievements our outstaffed team contributed to during the 2 years of mutual cooperation are: creation of two new products (Pulse and CAST Players), custom skills for smart speakers (Alexa, Google), possibility to integrate Google Ads, branded players with sponsored content, improvements in the player’s architecture, reduction of the SLA time of e2e tests from 45 minutes to 10 minutes and much more.

After TIM Media started using the IT Staff Augmentation Services offered by Romexsoft, they managed to increase their revenue stream. The company also benefits from a transparent billing plan with a fixed monthly rate per employee.

Now it is a matter of 8 (!) minutes for Trinity Player to convert content site into an audio.
With the help of Trinity Payer companies can increase onsite engagement by more than 5X and the average eCPM by up to 50%.


Trinity Audio Logo

“Romexsoft’s team is essential to the product’s success. Not only have they kept development costs in check, but they’ve also managed to scale the solution substantially, onboarding a few key clients in the process. Their developers are equally personable and capable.”“We have found a team of devoted people who care about their clients and are very attentive to our needs.”

Oren Liberman, COO at Tim Media

Next Steps

Artificial intelligence, text-to-speech technique and audio dimensions are the future, and TIM Media together with our outstaffed team are creating it together, and step by step turn readers into listeners.

Why Romexsoft

Romexsoft has 17 years of experience in Software Development, Managed Services and Cloud-Based Businesses and is oriented on AWS. The company is focused on long-term cooperation, has a good delivery history and 2+ years of positive experience in providing Staff Augmentation Services.

Via the Staff Augmentation Service we bring our customers maximum value in comparatively little time and with minimum investment.

Romexsoft helps clients to minimize Total Cost of Ownership (TCO) and maximize Return on Investment (ROI).

90% of our clients are willing to refer the company due to rapid start, transparent pricing and strong expertise. 60% of our clients work with us for more than 4 years.

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