Building Text-to-Speech SaaS Solutions on AWS for AdTech Company

Trinity Audio is an adtech platform, powered by innovative tech solutions and granular data analytics, that amplify publisher’s content with audio.

With the help of Amazon Polly, application instantly converts content from text to audio with the most natural sounding voices, continuously learns listeners’ behavior, and seamlessly integrates ads into their experience. Trinity Audio provides publishers and content creators with a completely new way to boost digital assets, grow and monetize audiences, win visitors’ attention, and engage more users.

Outstaffing strategy was very appealing for Trinity Audio, however, seamless integration of outstaffed employees into the company’s infrastructure, its internal business and development processes posed a challenge.

Amazon Web Services

By using the Amazon Polly, Trinity Audio is confident that their player is reliable, secure, highly scalable, globally available, and compliant with the latest innovations offered by AWS. Additionally, our AWS certified Solutions Architects are always available to empower the client’s teams with expertise in software engineering, operations, and workload management.

Solution Delivered by Romexsoft

Romexsoft outstaffed Trinity Audio player’s team with the tech engineers with the exact expertise defined by the client who were specialized in JavaScript, PHP, Vue.js, Node.js, Redis, MySQL, Kafka and Presto. The outstaffed team flawlessly integrated into the company’s development and business processes and is helping Trinity Audio to build cost-efficient and reliable software solutions.

With the help of the Staff Augmentation Model we enabled Trinity Audio to keep maximum control over the software development process, ensured flexibility in changing the scope of the project, and allowed to swiftly react to the new market trends.

Our team works in an agile flow, helps the client to avoid any operational disruptions and ensures that the Trinity Player functions as intended. Romexsoft match-made Trinity Audio with the IT talents that speeded up the company’s development and growth and helped the client to become a leverage in the audio revolution that turns readers into listeners. The outstaffed development team plays a great role in the company’s success.

Together with the development team outstaffed by Romexsoft Trinity Audio was able to release the current versions of the Trinity Player that are simple & intuitive, flexible & versatile, customized per user’s needs, give a possibility to choose from a variety of languages, voices and playback speeds, engage users on the go, and fully go in line with the modern pace of life.

Among the main achievements our outstaffed team contributed to during the 2 years of mutual cooperation are: creation of two new products (Pulse and CAST Players), custom skills for smart speakers (Alexa, Google), possibility to integrate Google Ads, branded players with sponsored content, improvements in the player’s architecture, reduction of the SLA time of e2e tests from 45 minutes to 10 minutes and much more.

After Trinity Audio started using the IT Staff Augmentation Services offered by Romexsoft, they managed to increase their revenue stream. The company also benefits from a transparent billing plan with a fixed monthly rate per employee.

Now it is a matter of 8 (!) minutes for Trinity Player to convert content site into an audio.
With the help of Trinity Payer companies can increase onsite engagement by more than 5X and the average eCPM by up to 50%.